In the highly competitive flooring industry, ranking on Google can make or break a business. Without proper SEO, potential customers may never discover your products or services. This was the challenge faced by Kildare Carpets and Flooring, a flooring company based in Ireland specializing in laminate flooring, wood flooring, and general flooring services in Kildare.
When they approached The Gorilla Digital Ltd, their website had little to no visibility on Google. They were missing out on valuable traffic from potential customers searching for flooring solutions in Kildare. By implementing a strategic SEO campaign, focusing on keyword optimization, quality backlinks, and local SEO, we helped Kildare Carpets and Flooring significantly improve their rankings and drive more business.
This case study outlines how we helped them achieve top rankings on Google.
The Challenge: Low Rankings and Poor Visibility
Before working with The Gorilla Digital Ltd, Kildare Carpets and Flooring struggled to rank for essential search terms such as:
- Laminate flooring
- Wood flooring
- Flooring Kildare
Despite offering high-quality flooring solutions, the company’s website was not appearing in search results, which meant they were missing out on customers actively searching for flooring services.
An in-depth SEO audit revealed the following issues:
- Lack of keyword optimization: The website did not include the right keywords in key areas such as meta titles, descriptions, headers, and product pages.
- Weak backlink profile: The website had few backlinks from authoritative industry and Irish business sites.
- No local SEO strategy: They were not listed in local business directories, and their Google My Business profile was under-optimized.
- Technical SEO issues: Slow site speed, unoptimized images, and missing structured data affected user experience and rankings.
The SEO Strategy That Improved Rankings
To improve the website’s search engine performance, The Gorilla Digital Ltd implemented a customized SEO strategy, focusing on on-page SEO, backlink building, and local search enhancements.
1. On-Site SEO: Keyword Optimization & Content Improvements
We optimized Kildare Carpets and Flooring’s website to ensure it targeted relevant search queries effectively:
- Optimized Meta Titles & Descriptions: Each page was updated with relevant keywords such as “laminate flooring Kildare,” ensuring they appeared in search results.
- Improved Website Content: We rewrote key pages to naturally include targeted keywords while maintaining readability and engagement.
- Better Header Structure: H1, H2, and H3 tags were restructured to align with SEO best practices and keyword inclusion.
- Internal Linking Strategy: We implemented strategic internal linking between key service pages, helping both users and search engines navigate the site better.
As a result, Google started recognizing the website as an authoritative source for flooring solutions in Kildare.
2. High-Quality Backlinks: Strengthening Authority
Backlinks are a crucial factor in SEO. To enhance the domain authority of Kildare Carpets and Flooring, we focused on:
- Acquiring backlinks from Irish websites: We built links from reputable flooring, home improvement, and Irish business sites.
- Google.ie backlinks: By securing links from .ie domains, we improved the website’s local relevance for Irish searchers.
- Guest Posting & Outreach: We created high-quality industry-related content and secured placements on niche websites to boost credibility and authority.
3. Local SEO & Directory Listings
Because Kildare Carpets and Flooring wanted to target customers in Kildare, we implemented a local SEO strategy to enhance their presence:
- Google My Business Optimization: We optimized their GMB profile, ensuring it had accurate business information, optimized descriptions, and keyword-rich content.
- Local Directory Listings: We submitted the business to trusted Irish directories like Golden Pages and Ireland’s Local Directory to improve local search visibility.
- Geo-Targeted Keywords: We integrated “flooring Kildare” and related geo-specific terms into the website content to boost local rankings.
Results: Higher Rankings and Increased Traffic
Within three months, Kildare Carpets and Flooring experienced significant improvements in their SEO performance:
- #1 ranking for “flooring Kildare”
- Top 3 ranking for “laminate flooring Kildare”
- Top 5 ranking for “wood flooring Kildare”
- Organic traffic increased by 200%
- Higher conversion rates and more inquiries from search engine visitors
These results led to a steady increase in website traffic, customer inquiries, and ultimately, more sales.
Why The Gorilla Digital Ltd is the Best SEO Partner
The success of Kildare Carpets and Flooring showcases the power of a well-structured SEO strategy. At The Gorilla Digital Ltd, we specialize in helping businesses improve their rankings, gain visibility, and increase revenue through tailored SEO solutions.
We use proven strategies to enhance search performance, ensuring businesses stand out in competitive markets.
If your business is struggling with Google rankings, now is the time to take action. Contact The Gorilla Digital Ltd today and let’s discuss how we can improve your SEO.
Visit Kildare Carpets and Flooring to explore their range of premium flooring solutions.
