Superior Wardrobes, one of Ireland’s leading custom wardrobe manufacturers, partnered with Gorilla to increase its online visibility and generate more qualified enquiries through organic search. The objective was clear: rank at the top of Google for wardrobe-related searches across Ireland and establish Superior Wardrobes as the dominant brand in the sector.
The campaign began with a complete SEO overhaul of the website. Gorilla conducted extensive keyword research, identifying hundreds of high-intent search terms related to fitted wardrobes, sliding wardrobes, walk-in wardrobes, custom wardrobes, attic wardrobes, bedroom storage solutions, and location-based searches throughout Dublin, Meath, and Ireland. Dedicated landing pages were created and optimised around these keywords, while technical SEO improvements enhanced site speed, structure, indexing, and user experience.
A major part of the strategy was content development. Working closely with the Superior Wardrobes team, Gorilla helped create authoritative content targeting common customer questions and buying intent searches. This allowed the website to build topical authority around wardrobe solutions while capturing long-tail search traffic. Many of these content initiatives were led and supported by Dean Foran, whose SEO expertise played a key role in the campaign’s success.
Alongside on-site optimisation, Gorilla executed an aggressive authority-building campaign focused on acquiring powerful Irish .ie backlinks from relevant and trusted websites. These links significantly increased the domain’s authority and helped push key pages into top Google positions for competitive search terms.
The result was outstanding. Superior Wardrobes achieved first-page rankings for hundreds of wardrobe-related keywords, including many number-one positions. Organic traffic increased dramatically, enquiries grew consistently, and the company strengthened its position as one of Ireland’s most visible and trusted wardrobe brands online. The combination of strategic website optimisation, high-authority .ie backlinks, and expert SEO execution delivered a market-leading result that continues to generate business growth today.
