Case Study: AC Plumbing and Electrical

Google Ads

We started with Google because it brings in people with the highest intent. These are homeowners already searching for a professional to do the job.

Here is what we did:

• Researched the exact keywords people were typing

• Focused only on bathroom renovation and refit services

• Targeted areas around Dublin and the nearby towns

• Wrote short, direct ad copy that focused on quality, speed, and reliability

• Sent traffic to a fast, well-designed landing page focused on getting leads

We also installed full tracking so we could see where every phone call, form, and enquiry came from. Nothing was left to guesswork.

Facebook Ads

Once the Google campaign was live, we turned to Facebook to reach more people. Many homeowners spend hours browsing ideas for home upgrades, and we wanted to catch them while they were inspired.

We created ads with strong visuals and real examples of AC Plumbing’s recent work. These included:

• Before and after project photos

• Short videos showing finished bathrooms

• Offers like free design consultations or quick quotes

• Click-to-message and lead form ads for easy contact

The targeting focused on homeowners in Dublin aged between 30 and 65 who had shown interest in home improvement, DIY, or design content.

Weekly Campaign Reviews

Advertising only works when it is managed carefully. We reviewed both campaigns every week and made updates based on performance. That included:

• Testing new ad versions

• Adjusting budgets to focus on what was working best

• Pausing underperforming ads

• Updating visuals and offers to keep engagement high

• Sending weekly updates to the client

This kept everything moving forward and ensured that no money was wasted.

The Result

In less than three months, AC Plumbing and Electrical saw a complete turnaround in their lead flow. They were booking bathroom renovation projects back-to-back and consistently bringing in around €30,000 per week in confirmed work.

The numbers spoke for themselves:

• Call and message volume tripled

• Average job size increased significantly

• The business became fully booked weeks in advance

• Website visits and brand searches increased sharply

They became known locally as one of the top bathroom renovation specialists, all through well-targeted online advertising.

Why It Worked

The campaign worked because it was built around one clear goal. We did not spread the focus across every service they offered. We picked one area with the best return and built everything around it.

• The targeting was precise

• The ad copy was simple and direct

• The visuals showed real work, not stock photos

• The offers gave people a reason to enquire

• The client followed up quickly on every lead

The combination of strategy, clarity, and follow-up made all the difference.